TOMS Stand For Courage Event

Hey guys!

Last Wednesday May 29, I was at SM Megamall Mega Fashion Hall for TOMS Stand For Courage event, where the foowear and lifestyle brand announced the latest growth of its giving-focused business model, as the brand’s global Stand for Tomorrow initiative launches in Philippines.


Renowned as the brand behind the One for One model, charitable giving lives at the core of TOMS’ vision and purpose. Since its 2006 launch, TOMS has donated one pair of shoes to a child in a developing nation for every pair sold to consumers, delivering a staggering 93 million pairs to date. Through additional fundraising, TOMS has also provided 740,000 sight restorations and 720,000 weeks of safe water to communities in need around the world.

Arianna Cowper, a young Filipina model is a dedicated volunteer at New Beginnings Program under CRIBS Foundation, a home for young women who are working to overcome sexual abuses.


TOMS Philippines Stand for Tomorrow was launched with Arianna Cowper, who Stand for Courage, aside from that, they also launched the new TOMS Venice Collection at the SM Mega Fashion Hall.


Venice Collection – a tribute to TOMS roots

Venice is the birthplace of TOMS, a city of color, hip culture where different views meet with artists and activists striving for progress. The collection showcases a refreshing take on their classic and offers a bold selection with chunky, sneaker-like cupsoles on the iconic silhouettes, the Alpargata, Cordones and Botas. Adding attitude are spirited vignettes featuring neon, iridescence, ’90s flair, and funky, statement-making platforms.



The event was reminiscent of the birthplace of TOMS, Venice, where culture is king and inspiration is queen. Activities such as the freedom wall and the barefoot walk encouraged visitors to express themselves and understand the causes supported by TOMS.


And that's it for this update!

BTW, the Venice Collection is available in Megamall, Powerplant Mall, and Glorietta 4.

'til next time!

XoXo, 
𝓟𝓪𝓾𝓵𝓪 :)

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