Wednesday, November 16, 2016

NOVUHAIR HEAD BAGS AGORA AWARD President and CEO Wins in the Individual Category of the 37th Agora Awards

Hey guys!

Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.



Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies.  It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books.  Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.



Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company.

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss.  This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today.  It is widely accepted not only here in the Philippines, but also in other countries.  It is set to enter the international market, starting with the United States (US), in December of this year.  Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing.

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.
The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.
 “Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare.
“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning formula,” Velilla further adds.
Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

That's it for today!

'till next time!

XoXo,
Paula ;)

Friday, November 11, 2016

SM City Marikina kicks off the Christmas Season with Shopkins!

Hey everyone!

TGIF!

It was a fun filled Sunday last Nov.6,2016 as SM City Marikina revealed their Christmas Display featuring this years theme, Shopkins.


The OLA Marikina Grand Chorale sung a few Christmas carols for us while we're waiting for the program to start.

Atashka was also present who sung and danced a few fun Christmas songs for the kids and kids at heart like me. ;)

After the reveal, popular Shopkins Characters; Strawberry Kiss, Spilt Milk and Lippy Lips showed up at the stage, and of course they are accompanied by the shoppies Bubbleisha, Jessicake, and Popette.


After the program, kids were allowed to strike a pose with Santa and the Shoppies.

Of course I didn't missed the chance and I posed with santa and the shoppies too!

One last photo with the sparkly gift.

And that's it!

Don't miss the chance Click your heels and visit the fun and Magical World of Shopkins at SM City Marikina!

'till next time!

XoXo
Paula ;)

Thursday, November 3, 2016

Find Something Delicious at Alaska Merry Crémas Food Fest 2016

Hey everyone!

Happy Thursday!



If there's one thing that best highlights the joys and abundance of the Christmas season, it's the many feasts and gatherings that bring Filipino families and friends together. Aside from the happy memories, the catching-up and the bonding opportunity, it's the sumptuous dishes coming out of the kitchen and even the take-out box that is truly the centerpiece of every Christmas gathering.

The Yuletide Season also marks the opening of many food fairs and bazaars where up and coming food merchants take center stage and get the opportunity to showcase their delicious food products to foodies and the public. Bazaars provide the chance for upcoming names to reach out to a bigger slice of the market at a more convenient setting due to its strategic location, high market traffic and the word-of-mouth advertising it usually brings.

This year's Alaska Merry Crémas Food Fest, to be held on Sunday, November 6, from 11AM to 8PM at the Trinoma Activity Center in Quezon City proves to be another exciting gathering of more than 30 food concessionaires all geared up to showcase their various food specialties to the public. While the food on display is a mix of sweet and savory dishes, there's one thing that makes it both delicious and delectable and that is the Alaska Crema All-Purpose Cream.

On it’s fourth staging, start-ups and established businesses operating out of their home kitchens relish the opportunity of being able to showcase their specialty dishes, while also having the chance to gain more patrons, thanks to the exposure being offered by the event.

Here, three food merchants speak about their passion for good food and the "créma" that makes it possible.

Chef Jon’s: Sumptuous, mouth-watering cakes
by Chef Joseph Sanvictores

Baking has always been a passion for Joseph Sanvictores, a young chef who is living the dream of starting his own bakery, Chef Jon’s,  following a quick detour with food.   Already an established chef with multiple food businesses under his name, Chef Joseph started offering cakes and other pastries out of his home kitchen two months ago. As a baker, he credits Alaska Crema for giving his cakes its distinct taste, "What I like about Alaska Crema is that its a cream that's not too overpowering in sweetness; it has that balanced taste that works well for my cakes," he shares.
Since the bakery is still in its infancy, Chef Joseph appreciates the fact that Alaska Crema gives bakers like him value for money -- especially since baking is a business that relies heavily on the use of creams. By joining this year's Alaska Merry Crémas Food Fest, he hopes to reach out to a bigger market, with more people having the opportunity to get to know more of his products. Chef Joseph will showcase up to four variants of cake on display, including his best-seller, dubbed the Birthday Cake.

Southern Barbecue: Pinoy favorite made different
by Anna Tugas and Marsie La Sangre

Barbecues are a truly distinct Pinoy staple food, hence making them a dime-a-dozen. Southern Barbecue, a business by long-time friends Anna Tugas and Marsie La Sangre hopes to make that difference by offering their barbecues with a side of Alaska Crema. If this sounds implausible, then all the more that the public should try it.

The two long-time friends have food businesses of their own when they decided to collaborate on a shared food business. After deciding to offer barbecues ("because they're easy to make," says Anna), the two were able to open a physical store in their BF Homes neighborhood. Since barbecue has always been a common viand, the two decided to put an edge and a spin to the staple meal by offering it with a side of garlic sauce, made out of Alaska Crema.

Marsie believes that joining Alaska Merry Crémas Food Fest serves as a good marketing tool to their business, on top of having a physical store. The association to the Alaska Créma brand also provides them with the edge and the exposure that will definitely benefit Southern Barbecue.

Batter Up: Sweet brownies and cookies you can’t help but nibble on
by Florence Bayer

Florence Bayer discovered her love of baking when she was still barely out of high school, following a serendipitous turn at the school oven during a home economics class.  Bayer began offering the baked goodies for sale, buoyed by the success of her signature brownies that turned out to be a hit even among her mom's friends. This was more than ten years ago, and the love for baking resulted to Batter Up, Bayer's successful home bakery business.

Bayer is back for the second time for this year's Merry Crémas, and definitely more excited than ever to showcase more than seven variants of her baked goods. Taking center stage is her signature brownies, which counts Alaska Crema as one of its ingredients. "I started using Alaska Crema by accident. I had to improvise because I was missing a yogurt so I decided to use Alaska Crema with lemon instead. That made all the difference and had led me to create something that is well-loved by everyone,"  she shares.

By joining Alaska Merry Crémas Food Fest 2016, Bayer is looking forward to having an entirely different market to cater to, plus gaining the exposure, which is very important, especially for a young baker like her.

Have a taste of what these three food merchants can offer, while also getting the chance to enjoy other sumptuous dishes and sweet delights when you visit this year's Alaska Merry Crémas Food Fest at Trinoma. Who knows? You might just have met the next food superstar or tasted the next in-demand dish that day.

For more information about the event, visit our social media accounts – FB: @AlaskaCremaMoments or IG: @alaskacrema. Interact with us, use the hashtag #MerryCrémas2016!

And that's it for today!

'till next time!

XoXo
Paula ;)