Friday, August 26, 2016

Sun Life Launches Prosperity Card plus a new TVC featuring Matteo Guidicelli

Hey guys!

Last Friday, August 19, the launch of Sun Life Prosperity Card happened at B-Hotel Quezon City.

The Sun Life Prosperity Card is an investment card worth P5,000 which may be invested in any of the peso denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first of its kind in the market, it has revolutionized mutual funds investing in the country.

Aside from the Launch of the Prosperity Card, Sun Life also showed us their latest TVC featuring Matteo Guidicelli.

"We wanted SLAMCI's new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it's an easy and 
convinient way to start building one's brighter future,"  explained SLAMCI president Valerie Pama. "By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank."

To illustrate this point, Pama shared that a 91-day tine deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.

"This is exactly why we want Filipinos, especially the youth, to start investing some of their money in mutusl funds," Pama said. "Instead of using up all of one's money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in a fun yet clear manner."

Maria Charina Fuentes, Head, Strategic Development and Training of SLAMCI talked about The Sun Life Prosperity Card. (Photo credit: Armi Pineda of

From L-R: SLAMCI President Valerie Pama, Matteo Guidicelli, and Maria Charina Fuentes. (Photo credit: Armi Pineda of
For his part, Matteo said he had fun portraying two different personas. "It's the first time I did such a project, and I definitely enjoyed playing both roles," he said. "But what's important is that we were able to bring home the message. It's fun to have nice material things and be on YOLO mode, but what will happen to you if all your money runs out and you have nothing saved for the long-term?

And if there's one thing that Matteo knows, it's that some things are definitely worth the wait. "Whether I'm doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. It's the same thing when you invest your money - you have to grow it long-term before you can enjoy the benefits," he explained. "You may have to wait a bit, but it's always worth it!

The TVC shows two Matteos with strikingly opposite tactics: one tries to impress by bragging his material possessions, including a new phone and credit card, while the other woos her bu promising a brighter future together with the help of Sun Life Prosperity Card.

And that's it for today!

Catch SLAMCI's latest TVC featuring Matteo Guidicelli on cable TV.
To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit

'till next time!

Paula ;)

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