Friday, August 26, 2016

Sun Life Launches Prosperity Card plus a new TVC featuring Matteo Guidicelli

Hey guys!

Last Friday, August 19, the launch of Sun Life Prosperity Card happened at B-Hotel Quezon City.

The Sun Life Prosperity Card is an investment card worth P5,000 which may be invested in any of the peso denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. The first of its kind in the market, it has revolutionized mutual funds investing in the country.

Aside from the Launch of the Prosperity Card, Sun Life also showed us their latest TVC featuring Matteo Guidicelli.

"We wanted SLAMCI's new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it's an easy and 
convinient way to start building one's brighter future,"  explained SLAMCI president Valerie Pama. "By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank."

To illustrate this point, Pama shared that a 91-day tine deposit in a bank 10 years ago would have given 28% return; but for the same period, the Sun Life Prosperity Bond Fund grew by 66%, while the money invested in the Sun Life Prosperity Balanced Fund would have earned 155%. Meanwhile, an investment in the Sun Life Prosperity Philippine Equity Fund gained 221%.

"This is exactly why we want Filipinos, especially the youth, to start investing some of their money in mutusl funds," Pama said. "Instead of using up all of one's money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in a fun yet clear manner."

Maria Charina Fuentes, Head, Strategic Development and Training of SLAMCI talked about The Sun Life Prosperity Card. (Photo credit: Armi Pineda of

From L-R: SLAMCI President Valerie Pama, Matteo Guidicelli, and Maria Charina Fuentes. (Photo credit: Armi Pineda of
For his part, Matteo said he had fun portraying two different personas. "It's the first time I did such a project, and I definitely enjoyed playing both roles," he said. "But what's important is that we were able to bring home the message. It's fun to have nice material things and be on YOLO mode, but what will happen to you if all your money runs out and you have nothing saved for the long-term?

And if there's one thing that Matteo knows, it's that some things are definitely worth the wait. "Whether I'm doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. It's the same thing when you invest your money - you have to grow it long-term before you can enjoy the benefits," he explained. "You may have to wait a bit, but it's always worth it!

The TVC shows two Matteos with strikingly opposite tactics: one tries to impress by bragging his material possessions, including a new phone and credit card, while the other woos her bu promising a brighter future together with the help of Sun Life Prosperity Card.

And that's it for today!

Catch SLAMCI's latest TVC featuring Matteo Guidicelli on cable TV.
To learn more about the Sun Life Prosperity Card and how you can start investing for a brighter future, visit

'till next time!

Paula ;)

Tuesday, August 23, 2016

Sun Life's #LiveBrighter Campaign: Aims to help Millennials achieve their Dreams without giving up their Passions

Hey guys!

Last week, I attended Sun Life's #LiveBrighter forum at Aracama Restaurant, BGC Taguig, where guest speakers Arriane Serafico and her Sun Life Advisor, Agnes Cuaso shared their own stories on how they became what they are today.

The mentioned forum is part of Sun Life's #LiveBrighter Campaign where they aim to present being a Financial Advisor as a career choice for Millennials like me who wish to have time and resources to pursue their passions as they advocate fnancial foresight and planning.

"Millennials are known to be slashers as they juggle a lot of things like travelling, blogging, and other passion projects on top of their regular 8-5 jobs. It sounds very aspirational but how can they sustain this in terms of time and resources?" said Sun Life Recruitment Manager Fin Bernardo. "With that in mind, we see that the proffession of a Financial Advisor is a perfect fit for their lifestyle," added bernardo.

Agnes Cuaso shared her story of how she became a Sun Life Financial Advisor from being a model.
#LiveBrighter Sessions is a series of meet-ups organized by Sun Life to show how a Financial Advisor lives up to the demands and rewards of the profession.
It aims to reach more Millennials and send them the message that their dream job is just here all along.

Guided by the core values of a Sun Life Financial Advisor - caring,  professional, inspiring, and winning - #LiveBrighter Sessions will give a taste of the benefits one can enjoy in choosing this particular career path. More than the chance to earn unlimited income, it also provides perks such as all-expense travel and the freedom to work with an unbridled schedule.

Arriane Serafico who is also a blogger, shared some of her experiences in life and a few tips on how to balance time between passion and work, and how to achieve your big dreams without giving up your passions.
With more Filipinos keen on getting insurance and investment products, the possibilities for new Advisors are endless.

If you want to be part of the next #LiveBrighter Forum, you can register by visiting .

And that's it for today!

'till next time!

Paula ;)